About Us




  • Al-Hilal Trading Co., LLC is recognized in Saudi Arabia for its innovative approach towards delivering business value and its commitment to sustainability. Al-Hilal Trading Company, LLC (HTC) is a leading supplier in Saudi Arabia & sole agent in the Gulf Countries “GCC” for NUBY since 1989 & many other brands.

  • HTC has expanded further and diversified its business into various segments as like manicure/pedicure care products, beauty & health care, mother and baby care products, children drink ware & tableware, baby feeding items, and natural care products.

  • Head Office and main warehouse is in Jeddah. Major Offices and warehouses are in: Riyadh, Taif, and Dubai. Regional Offices are in: Abha, Dammam, and Madinah.

  • HTC has a branch in Dubai. Has exclusive distributors in Bahrain, Kuwait, Qatar, and Oman.


Company History Timeline


1959: Founded in 1959 by starting business activity through "Shams 1" Pharmacy in Taif City.

1974: Added Commercial Sector to initiate the first phase of growth. Objective was to supply retailers in the pharmaceutical, beauty stores, and other retailers with quality products.

1988: Opened first branch in the Central Region in Riyadh City.

1990: Opened second branch in Jeddah City.

1996: HTC was awarded the Best Distributor Award for Disney Consumer Products in the Middle East by Walt Disney Company.

2007: Consolidated all branches and pharmacies into a Limited Liability Company.

2009: An exclusive agency agreement was signed with Skyline USA to sell its products in the Middle East countries.

2014: Opened the UAE branch in Dubai City to serve all other GCC countries.

2016: Obtained ISO Certificate (9001:2015) in Quality System.

2018: Divested its chain of pharmacies to focus on its core business and embark on diversification strategy titled “Al-Hilal Vision 2030” vision.

2019: Initiated “Al-Hilal Vision 2030”.

Our Vision

To be the leader of successful agencies and commercial brands regionally and internationally.

Our Mission

We are keen on joint creative work that leads to development, improvement and innovation in the activities, processes and services for our agencies and commercial brands, through that we are seeking to excel and spreading regionally and internationally to achieve the maximum added value to our customers, employees and company.

Our Objectives

  • Excel in our Agencies & Commercial brands.

  • Engage in business collaborations.

  • Spread regionally and internationally.

  • Achieve the maximum added value to our customers, employees and company.

  • Develop and improve our activities, processes and services.

Al-Hilal Trading Co. LLC “Vision 2030”

HTC’s strategic objectives are built according to the company's capabilities, market needs and economic situation and in line with the vision of the Kingdom 2030.

Our Strategic Goals

  • Building a balanced and growing financial performance.

  • Achieving high business growth and diversify both in terms of business sectors and geography.

  • Attracting talent and building human capital with high efficiency and capabilities.

  • Expanding e-management system utilization.